Building A Solid Brand requires You to be Real

Not too long ago, I reached out to Ryan Foland, the co-author of the book Ditch the Act, on which he collaborated with Leonard Kim, to discuss his participation at the 2nd edition of the largest Tourism Innovation event in Cap-Haitien, Haiti, this summer. I met Ryan about two years ago during an event in Haiti, where he led a workshop on how business leaders can position their business brand. We exchanged…