Building A Solid Brand requires You to be Real

Not too long ago, I reached out to Ryan Foland, the co-author of the book Ditch the Act, on which he collaborated with Leonard Kim, to discuss his participation at the 2nd edition of the largest Tourism Innovation event in Cap-Haitien, Haiti, this summer. I met Ryan about two years ago during an event in Haiti, where he led a workshop on how business leaders can position their business brand. We exchanged contact, and he was on my mail list since then. A few months ago, he released his last book, which I decided to purchase only recently after our phone discussion. Chapter two of the book: “Don’t be ideal, be real,” immediately caught my attention. Business leaders often try to attract what they think is their “target audience in the business world.” But do business leaders often understand the benefits of being real? Let’s try to be objective with our answer to the question in the next paragraph.

Whether you are building a personal or business brand, one crucial and fundamental step is to have a great story and tell it in a unique way to connect with your ideal audience or target market. However, some business leaders or influencers will prefer to tell the story they believe to be more attractive to a particular audience and waste their time, energy sometimes money on social media to force people to accept it. According to Leonard, the co-author of Ditch the Act…